| Tiger, it's Time! |
| Written by Brian James | |
|
Is any publicity good publicity? People say so. Tiger Woods is hoping that all the 'free' publicity he's receiving will disappear. That 'free' publicity incidentally is costing him plenty on sponsorship losses. The publicity stalking this Tiger, Eldrick Tont Woods, won't abate until Tiger faces the media music. We are forgiving folk, but we do like to see our fallen idols, admit and apologise for their 'misdeeds' and then rise again. Tiger, this is for you. When you read this Tiger, get your people to speak to the media's people and front the pack (or just Oprah) and say you are sorry, that you are a turkey and you've learnt many lessons and that you won't stray ever again and will wear the grief that will accompany you everywhere you go. In fact the safest place might be on the golf course! Apologise with humility and dignity. The more you postpone it Tiger, this media mountain will look like a mole hill, compared to what lies ahead. The same goes for the rest of you (and me) when we get bad publicity, for whatever. Apologise. Tell us you have taken steps to make sure you won't re-offend and that you will do your best. It's all we can expect. And, we love it when people overcome challenges. Look at Robert Downey Jnr, or Hugh Grant, Mickey Rourke and countless other 'stars' who stumble off the track and find their way back. Will they repeat their misbehavior? Maybe. But for the moment, because they have admitted their mistakes, we want them to get on with life, because we know what it's like to succumb to our dark side. Tiger, your moment is now. Call Oprah and do whatever it takes to pacify your Mom. |
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