| "Thrillionaire" and The Power of Memorable WORDS |
| Written by Brian James | |
|
You want your product or service or client to be memorable in the minds of the media and the public. 
Nik Halik is an extraordinary young multi millionaire adventurer andentrepreneur. He's been to the edge of Space; he's dived the Titanic; he chases tornadoes and been chased by bulls. He has an international property portfolio and is a world renowned financial strategist and empowering speaker and former rock star, BUT, how to you describe him in one word? How about inventing one? I came up with :Thrillionaire". I know you've worked it out - thrill seeking millionaire!~ The Media loved it and ran numerous stories on his exploits. It's the title of Nik's new book, to be released soon. Perhaps what you do is worthy of inventing a word or two. The Power of using memorable words or phrases is beautifully illustrated in the US Primary elections, George Bush's speeches and general US commentary In the recent US South Carolina 'primary' which Barak Obama won, he spoke about leadership saying that "it was not your longevity in Washington or proximity to the White House (veiled references to his political rivals), but that leadership was about sharing a common cause for a higher cause." 
Note the repeating of cause. He wants us to remember.George Bush's speech writers used a similar technique when talking about a recent decision. GW said, 'the time is right, the course is just.' Two sets of four words with excellent rhythm.Memorable! Sometimes it helps to use words or phrases in three. A US civil rights campaigner said that to achieve equality we must - educate - agitate - legislate Simple succinct and POWERFUL. Three words. When seeking publicity be aware of the power of the written word. When interviewed, think about what you say and how you can construct phrases, maybe invent words and say something memorable. If you can't think of any, hire a speechwriter or creative publicist! |
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