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What's in a name mother pucker? |
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Written by Brian James
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Watching a make-up make-over TV show, I couldn't believe
the name I heard for a new lip pucker product.
It was memorable, in fact unforgettable.
Are you ready? I hope you are not offended. It's the UK's
Sexy Mother Pucker.
Of course it's a little risque, but fun and fodder for
'water cooler conversation'.
If you are looking to make a splash in a crowded market place,
create a memorable name that get's people talking and make it
a really good product that really works.
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What's in a name mother pucker |
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Written by Brian James
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Watching a make-up make-over TV show, I couldn't believe
the name I heard for a new lip pucker product.
it was memorable, in fact unforgettable.
Are you ready? I hope you are not offended it the UK's
Sexy Mother Pucker.
Of course it's alittle risque, but fun and the stuff of
'water cooler conversation'.
If you are looking to make a splash in a crowded market place,
create a memorable name that get's people talking.
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Written by Brian James
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Is any publicity good publicity?
People say so.
Tiger Woods is hoping that all the 'free' publicity
he's receiving will disappear. That 'free' publicity
incidentally is costing him plenty on sponsorship
losses.
The publicity stalking this Tiger, Eldrick Tont Woods,
won't abate until Tiger faces the media music.
We are forgiving folk, but we do like to see our fallen idols,
admit and apologise for their 'misdeeds' and then rise again.
Tiger, this is for you.
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Superstar Product Endorsement. Better if it's FREE |
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Written by Brian James
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Do you have a great healing product that really works, but are hamstrung by a piddly marketing budget?
Why not give a FREE sample to sports stars.
That's what happened with Painaway - a herbal ointment which alleviates pain.
Aussie rules superstar Jonathan Brown uses it and it greatly helped relieve his joint pain.
Other high profile footballers and World champion Boxer Danny Green also use Painaway.
This article appeared about how it helped these guys and the background story.
And, what's more, the stars talk about how good the ointment is and they weren't paid a cent to endorse it!
That's right FREE, zilch, gratis, nada.
Now that's what YOU want because...
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Publicity. It helps to be Beautiful & Talented AND have a great name and story |
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Written by Brian James
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 This is Melody Garnot. She's the 'hottest'
new jazz singer on the Planet.
There's no doubting her talent and looks,
and she has a captivating story.
When a major record company heard her
demo CD and her story, they spent a fortune
making sure she got plenty of publicity.
It worked here in Australia, where she was
completely unknown.
We heard her on radio, watched her on TV
and read feature articles about her.
I read about her and went to her packed concert.
She's going to be a big star, but sometimes life
can be unfair, if you are talented, but don't get the
breaks. Take Jo Jo Smith.
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Instant worldwide FREE Media exposure for your product |
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Written by Brian James
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 Do you have a new product which the world is waiting for?
One way to get FREE worldwide exposure is to have your product
featured on the Daily Grommet. Of course you have to submit it,
and if Jules and the team love it, they may feature it on their Daily
Grommet site. It could be the start of something really BIG.
Go for it.
See www.dailygrommet.com
email
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How Your Story will help you attract the Media |
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Written by Brian James
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Bill McIntosh heads Torus, one of the world's most versatile video
and computer games companies. It's based in Melbourne,
Australia. Nothing earth shattering yet about Bill or Torus.
Last year Torus won the Governor of Victoria's Export Award.
100% of the company's output is exported.
Hidden in my approach to the media about Bill were some
inconsequential facts about his life that attracted the media's
attention. Here's what they were.
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How BIG BREASTS got HUGE publicity exposure |
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Written by Brian James
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 Beckie Williams was angry when she found out that
big breasted women were being charged more for
DD bra sizes and larger at Marks and Spencer UK
department store, so she did something about it
and made news world wide. Here's what she did.
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From Pro Tennis Coach to 'Love' Coach |
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Written by Brian James
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 Emma Doyle toured the world as a pro tennis coach
mixing with superstars from Miami to Mexico,
Madrid to Monaco and everywhere in between, but she wanted a change and a new career.
The media loved her new idea. Here's why.
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Openings. Every word should be GOLD |
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Written by Brian James
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Whatever you are writing, but especially media releases or
any written approach where it is critical to capture a reporter's
attention in milli-seconds, your opening words MUST be compelling.
Take Australian based writer Mark Dapin.
In a recent article for The Good Weekend magazine on music
phenomenon Seasick Steve, Mark's first words were powerfully
enticing, even though Seasick Steve is mostly unknown
in Australia.
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Horse Talking Psychic Vet |
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Written by Brian James
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Michael Bascombe is an unusual veterinarian.
 He's a psychic vet who talks to horses (without speaking);
what's more remarkable is that they talk to him, without
moving their lips!
The laconic country Aussie vet gave up a large lucrative
Perth vet clinic, the fast cars, houses and yachts to rekindle
his passion.
He found it in unlikely circumstances, via Sioux Native
American Indians, amongst tribes in Papua New Guinea
and travels around Australia until he met a horse who spoke
to him.
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The 7 Second 'Stick out Rule'. |
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Written by Brian James
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There are 1000's of chefs, but only a few who stick in our minds;
sometimes it's about their food, mostly it's about their personal
point of difference.
Gordon Ramsay swears a lot.
Jamie Oliver is community minded.
Nigella Lawson is voluptuous.
But what if you are a food writer or restaurant reviewer?
How do you stand out and get the media's attention?
Trevor White is a reviewer with the US magazine Food & Wine.
What makes Trevor stand out is his Seven Second Rule.
This is how it works.
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Love and the Media. How to get the Media to feature you FIRST.Do something unexpected, buy a cave ! |
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Written by Brian James
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When seeking publicity to promote your product, service or yourself,
doing something unusual could help.
Take shy, Australian mother of three Joanne Kiel.
 At 50, she celebrated her birthday in Turkey and fell in love.
No it wasn't the Shirley Valentine love with a swarthy young man,
but with a series of smelly donkey and firewood caves, that's
right - caves!!
The caves were in Cappadocia, in central Turkey, renowned for
cave dwellings and the lunar landscape.
Why did she buy the caves? Well that's what the media were very interested in.
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Culinary love songs and Mozart Maulers or how to Capture Attention through Surprise |
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Written by Brian James
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Our attention is inundated with information. We turn off, unless we are interested or surprised.
Unable to sleep a few nights ago, I switched on the radio
to Music Deli on ABC Radio National.
I listened to 'wide-awake' music by the exciting French groupGenticorum. With their final song, La belle en Vous Aimant,
the leader said 'this is a French love song about cooking small
rodents, or a culinary love song!!!!!'
Now I don't speak French, but the incongruity of what was said
demanded my attention. A love song about cooking small rodents.
Say what??? Call me unusual, but I lept out of bed and scribbled
down the title and group's name.
Genticorum have a new big fan, me! I have told others; more new fans.
More CD sales, website visits etc.
The lesson here; - say or write the unexpected to get attention, and deliver!
But I want to share another brilliant example with you...
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Ducks don't need satellites. The art of making an impression |
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Written by Brian James
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Whether you want to publicize an event, a product, your business
or yourself, you should aim to make an immediate and lasting
impression. Remember, the media is looking for someone or
something that stands out. Like Aussie singer Kate Miller Heidke.
You could learn a lot from her!
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Tell People Why You are Special |
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Written by Brian James
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Melbourne wood craftsman John Najjar uses beautiful old timber to make furniture.
Some of his magnificent 'rectory' tables are well over $5000!
Visitors to his factory/showroom have to pass stacks of old timber John has collected
from all over Australia.
Most of the timber looks old and worse for wear, but to John every piece is a rough
diamond waiting to be discovered and transformed.
When I spoke with John on a rainy Saturday morning his passion for wood or timber
was infectious.
He's a big bear of a man and excited about every piece of timber he collects and
the finished product.
John took me into his factory amongst all the machinery and work in progress.
I know nothing about timber or the process and I became fascinated as he enthused
about the painstaking journey from old plank to beautiful tabletop or cabinet or door or
shelving.
The challenge for John is that some people don't appreciate the value or why his
finished 'works of art' are thousands of dollars.
He needs to tell people, like he told me, about what makes him so good or his furniture
so special. It's the same for everyone who is looking for publicity or thinking about
marketing to get their point of difference across.
Here's what I suggest to John Najjar from Hammerwood Woodworx in Brunswick (Melbourne).
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"Thrillionaire" and The Power of Memorable WORDS |
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Written by Brian James
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You want your product or service or client to be memorable
in the minds of the media and the public.
Nik Halik is an extraordinary young multi millionaire adventurer and
entrepreneur. He's been to the edge of Space; he's dived the Titanic;
he chases tornadoes and been chased by bulls.
He has an international property portfolio and is a world renowned
financial strategist and empowering speaker and former rock star,
BUT, how to you describe him in one word?
How about inventing one? I came up with :Thrillionaire".
I know you've worked it out - thrill seeking millionaire!~
The Media loved it and ran numerous stories on his exploits.
It's the title of Nik's new book, to be released soon.
Perhaps what you do is worthy of inventing a word or two.
The Power of using memorable words or phrases is beautifully
illustrated in the US Primary elections, George Bush's speeches
and general US commentary
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How the 'Happy Hooker' helped with publicity |
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Written by Brian James
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Sometimes when looking to attract the media to your 'product',
it pays to examine the people who come across your path.
Take Warren Wills, one of the world's great musical directors, but little known in Australia.
Warren was a piano prodigy in Melbourne and left for the UK over 20 years ago in his teens to follow his huge dreams on the world stage.
The multi talented performer/composer/director and raconteur
has since carved out a successful career in Europe, the US,
and Asia, but rarely comes home.
However Warren wants to stage a solo show in Melbourne
mid 2008.
The challenge? How to raise his profile in Australia.
The solution; find something or someone who has a higher profile who came across Warren's path - even better if they are controversial - and use that connection to grab the media's attention.
That's where the famous and notorious 'Happy Hooker' Xaviera Hollander comes into it!
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Why Publicity Can Work So Well For You |
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Written by Brian James
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 You have a product, a service, an event or want to raise your professional profile, then seeking publicity can make a huge difference. Look at Paris Hilton. Publicity has dramatically grown her profile and generated massive interest in everything she does and the businesses she promotes. Some of the publicity is not the type that you might want, but then that's her erratic behaviour.
Anita Roddick, founder of the Body Shop, didn't spend a $1 on advertising, but she generated thousands of stories through publicity - FREE publicity because she attracted the media's attention.
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'Killer' Headline Examples |
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Written by Brian James
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Grumpy 78 year olds proving a dynamic business duo with their space age, pain free innovation
(Jim Lamers and Trevor Andrews Bioelectronics P/L)
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