| Openings. Every word should be GOLD |
| Written by Brian James | |
|
Whatever you are writing, but especially media releases or
any written approach where it is critical to capture a reporter's
attention in milli-seconds, your opening words MUST be compelling. Take Australian based writer Mark Dapin. In a recent article for The Good Weekend magazine on music phenomenon Seasick Steve, Mark's first words were powerfully enticing, even though Seasick Steve is mostly unknown in Australia. 
Mark Dapin's article, The Legend of Seasick Steve, begins with
"He looks like he's lived rough, and he has.He looks like he has stories to tell, and he does. Seasick Steve, however, does not look like a rock star. But he is. Mark Dapin meets the luckiest hobo in the world." He then goes on to describe this unlikely rock star. "But Seasick Steve, a Californian-born, Tennessee-raised drifter who once hopped freight trains across the United States, plays wild-eyed, straggly haired country blues as if he were rattling with amphetamines and the stage was on fire. He yowls and wriggles and struts and yells, while all the time tearing from his guitar the sounds of duelling zoo animals strafed by mortars." Thanks you Mark. Legendary writing. Such visual and aural images. When next you try to impress the media with your 'story' choose your words carefully. Remember you've got milli-seconds to capture their attention, provoke their interest and call you for an interview. By the way, I caught Seasick Steve in action. He's everything and more Mark wrote about. |
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