| Oman's Great PR challenge |
| Written by Brian James | |
|
How do you promote and publicize your country as a tourist destination when you are a peaceful and exotic country in the middle of one of the world's most volatile regions, the Middle East? That's the challenge facing the tiny Sultanate of Oman. Bordered by the UAE, Saudi Arabia, Yemen, and with Iran across the water, it is not in the most ideal situation geographically, yet it has had a stable government for over 40 years and seems to be unaffected by the region's instability. As a publicist working with individuals and organsiations, my partner and I are off to Oman shortly to take in its delights and see how the country handles tourism and gets the PR message out to the rest of the world. So far, the message has been patchy, yet more people are hearing about Oman, though they often don't know why, where it is or its points of difference!  The challenge for Oman is what to promote. It obviously has superb hotels and resorts, we are staying at one in Muscat, the Chedi, but will it be the people of Oman, the Sultanate's history, the landscapes, cuisine and so on, or a combination of the above that makes a wonderful impression? How easy will it be to navigate our way around the country? Will it be expensive, or good value? Will we sense the region's conflicts and so on? So many questions! Stay tuned . |
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