| Love and the Media. How to get the Media to feature you FIRST.Do something unexpected, buy a cave ! |
| Written by Brian James | |
|
When seeking publicity to promote your product, service or yourself,
doing something unusual could help. Take shy, Australian mother of three Joanne Kiel.  At 50, she celebrated her birthday in Turkey and fell in love.No it wasn't the Shirley Valentine love with a swarthy young man, but with a series of smelly donkey and firewood caves, that's right - caves!! The caves were in Cappadocia, in central Turkey, renowned for cave dwellings and the lunar landscape. Why did she buy the caves? Well that's what the media were very interested in. Like many 50 year old women, Jo had successfully raised three kids, and worked full time for 17 years. When she got to Turkey and saw the caves, she had an epiphany and decided that it was time to step out of her comfort zone. She bought the caves with a local family to transform them into a 4 star boutique cave hotel. She was nervous but enthused and excited. She felt her life had taken on a new purpose. However. When she returned to Melbourne with the news of her unusual purchase, family and friends thought she was mad. Undaunted, she steamed ahead. Over the next three years and more trips to Turkey, she and her partners transformed the caves into the beautiful Katpatuka cave hotel. See www.katpatukacave.com  Jo Kiel did something unusual. That's why the local, national and international media loved her. The ordinary to the extraordinary. It had so many elements
Can you do something with your business or product which is unusual? The media will beat a path to your door or boutique cave hotel, if you can. |
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