| Why Publicity Can Work So Well For You |
| Written by Brian James | |
 You have a product, a service, an event or want to raise your professional profile, then seeking publicity can make a huge difference. Look at Paris Hilton. Publicity has dramatically grown her profile and generated massive interest in everything she does and the businesses she promotes. Some of the publicity is not the type that you might want, but then that's her erratic behaviour.Anita Roddick, founder of the Body Shop, didn't spend a $1 on advertising, but she generated thousands of stories through publicity - FREE publicity because she attracted the media's attention. It's all about your power to generate a story about what you do. 
You will create an attention grabbing headline that has news value and sticks out from the crowd or thousands of other hopefulslooking to get free publicity on TV, radio or in newspapers or magazines |
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