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'Killer' Headline Examples |
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Written by Brian James
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Grumpy 78 year olds proving a dynamic business duo with their space age, pain free innovation
(Jim Lamers and Trevor Andrews Bioelectronics P/L)
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Why Publicity Can Work So Well For You |
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Written by Brian James
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You have a product, a service, an event or want to raise your professional profile, then seeking publicity can make a huge difference. Look at Paris Hilton. Publicity has dramatically grown her profile and generated massive interest in everything she does and the businesses she promotes. Some of the publicity is not the type that you might want, but then that's her erratic behaviour.
Anita Roddick, founder of the Body Shop, didn't spend a $1 on advertising, but she generated thousands of stories through publicity - FREE publicity because she attracted the media's attention.
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A Red Dress, Cleavage, And Star Footballer Results In Free Million $$ Publicity |
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Written by Brian James
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A little known Perth fashion designer was seeking publicity. She offered a FREE gown for the girlfriend of a footballer who was in the running for Aussie Rules best player award (the Brownlow Medal).
The event was televised nationally and the cameras could not take their eyes off the dress, which was a stunning red one with a plunging neck line and bare back.
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How Publicity Helped A Poor Farming Mother Launch Her Miracle Business |
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Written by Brian James
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Dana Steddy, from the wheat belt of Western Australia, has overcome post natal depression, three kids with allergies and no income, to develop a non toxic, soap-free washing ball for washing machines.
It took Dana over 18 months to develop the ‘Miracle Wash Laundry Balls’ and create the website (www.laundryball.com.au) . I was reffered to Dana by Perth marketing guru Mal Emery. Mal thought Dana could propel the business with some media exposure/publicity.
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How Grace Kelly And Brigitte Bardot Put The Riviera On The Map Through Publicity And Branding |
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Written by Brian James
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Consulting to a client in Europe I dropped into the South of France, as you do, to see how they brand the region. Believe me it’s all branding, image and publicity.
If you love beautifully preserved atmospheric towns and breathtaking scenery, but crowded roads, pebbled beaches, tepid murky beach water and expensive overrated food –most of the time, go and visit the Riviera, like the rest of Europe on summer holidays.
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