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The Media & Publicity. Faithful Friend. Woeful Foe |
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Written by Brian James
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When you are receiving good publicity, that's a good thing.
It can drive sales, boost your brand, create a launching pad for a media career.
It all started with a semi nude photo
Australia's most photographed beauty (Lara Bingle) hired a new manager who is known for his 'exhuberant' approach to achieving rapid, widespread publicity.
It backfired.
(The 'toothy' Lara was known for being 'beautiful' and the fiance of Michael Clarke, the Vice Captain of the Australian cricket team.)
After a semi nude photo of her in the shower was released (without her consent), her agent sold her story to a women's magazine.
That's when the Media turned.
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Written by Brian James
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Watching a make-up make-over TV show, I couldn't believe the name I heard for a new lip pucker product.
It was memorable ... in fact unforgettable.
Are you ready? I hope you are not offended. It's the UK's ... Sexy Mother Pucker.
Of course it's a little risque, but fun and fodder for 'water cooler conversation'.
If you are looking to make a splash in a crowded market place, create a memorable name that gets people talking and make it a really good product that really works.
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Written by Brian James
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Is any publicity good publicity?
People say so.
Tiger Woods is hoping that all the 'free' publicity he's receiving will disappear. That 'free' publicity incidentally is costing him plenty on sponsorship losses.
The publicity stalking this Tiger, Eldrick Tont Woods, won't abate until Tiger faces the media music.
We are forgiving folk, but we do like to see our fallen idols, admit and apologise for their 'misdeeds' and then rise again.
Tiger, this is for you.
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Superstar Product Endorsement. Better if it's FREE |
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Written by Brian James
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Do you have a great healing product that really works, but are hamstrung by a piddly marketing budget?
Why not give a FREE sample to sports stars.
That's what happened with Painaway - a herbal ointment which alleviates pain.
Aussie rules superstar Jonathan Brown uses it and it greatly helped relieve his joint pain.
Other high profile footballers and World champion Boxer Danny Green also use Painaway.
This article appeared about how it helped these guys and the background story.
And, what's more, the stars talk about how good the ointment is and they weren't paid a cent to endorse it!
That's right FREE, zilch, gratis, nada.
Now that's what YOU want because...
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Publicity. It helps to be Beautiful & Talented AND have a great name and story |
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Written by Brian James
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 This is Melody Garnot. She's the 'hottest'
new jazz singer on the Planet.
There's no doubting her talent and looks,
and she has a captivating story.
When a major record company heard her
demo CD and her story, they spent a fortune
making sure she got plenty of publicity.
It worked here in Australia, where she was
completely unknown.
We heard her on radio, watched her on TV
and read feature articles about her.
I read about her and went to her packed concert.
She's going to be a big star, but sometimes life
can be unfair, if you are talented, but don't get the
breaks. Take Jo Jo Smith.
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