| Ducks don't need satellites. The art of making an impression |
| Written by Brian James | |
|
Whether you want to publicize an event, a product, your business or yourself, you should aim to make an immediate and lasting impression. Remember, the media is looking for someone or something that stands out. Like Aussie singer Kate Miller Heidke. You could learn a lot from her! Kate is a diminutive singer/songwriter who is fast becoming an icon! She appears on stage with outrageous vamped blond hair, exotic costumes and an innocent beauty. And boy, can she sing. Kate trained as an opera singer. She was a burning bright star, until she changed direction and created her own style - cabaret rock. That's the hint. She created her own style. Kate Miller Heidke became different - in looks and in music. In a crowded and competitive industry, Kate stood out to me and the other 400 people in a sold-out Melbourne venue recently. That's what you should be aiming for. Standing out, by what you say, maybe how you look and what you do. The media like that. They will take notice. They may even want to feature you. Kate Miller Heidke not only has a memorable name and spectacular voice, she's outrageously beautiful, tells unsuspecting personal stories and writes memorable songs with memorable titles, like "Ducks don't need satellites"! or "Circular Breathing" or"Australian Idol". The titles stick in your mind. You want to stick in people's minds too! See www.katemillerheidke.com OK, so you are not an entertainer, but think about saying or doing something memorable. Step outside the circle. Stand out. Make your product or event stand out. Be bold. The media is waiting for you. |
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