| Culinary love songs and Mozart Maulers or how to Capture Attention through Surprise |
| Written by Brian James | |
|
Our attention is inundated with information. We turn off, unless we are interested or surprised. Unable to sleep a few nights ago, I switched on the radio to Music Deli on ABC Radio National. I listened to 'wide-awake' music by the exciting French groupGenticorum. With their final song, La belle en Vous Aimant, the leader said 'this is a French love song about cooking small rodents, or a culinary love song!!!!!' Now I don't speak French, but the incongruity of what was said demanded my attention. A love song about cooking small rodents. Say what??? Call me unusual, but I lept out of bed and scribbled down the title and group's name. Genticorum have a new big fan, me! I have told others; more new fans. More CD sales, website visits etc. The lesson here; - say or write the unexpected to get attention, and deliver! But I want to share another brilliant example with you... . Keep your eyes and ears open for spoken or written words that demand you read or listen and take action. Making your book stand out among the 1000's published weekly, is an art form. Tim Ferris's book, The Four Hour WorkWeek has captured million's of people's attention. You have to think about that title. Who works a four hour week? It demands we find out more. I heard an author speaking about his book, Mozart Maulers. Gee, those two words don't go together do they? I learnt that it's a very funny and serious book about a classical musician who describes himself as a corpse with a feint pulse who takes up the brutal sport of rugby league football as an aternate drug therapy for anxiety. Now that's interesting, don't you think? As the author Dorian Mode says, "Rugby was a game for morons watching morons play other morons,but it saved my sanity." You can read a transcript of the interview on the link below. http://fulltext.ausport.gov.au/fulltext/2004/sportsf/s1229759.asp Find the point of difference in what you do. Repackage or refresh it. It's a jungle out there. Make sure you get heard. It may save your skin. Be Bold Be Different. |
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