A Syndication Service Provided By Brian James http://brianjames.com.au Tue, 06 Jan 2009 13:26:02 +0100 FeedCreator 1.7.2 http://brianjames.com.au/images/M_images/rss.png http://brianjames.com.au A Syndication Service Provided By Brian James http://brianjames.com.au/culinary-love-songs-and-mozart-maulers-or-how-to-capture-attention-through-surprise.html Our attention is inundated with information. We turn off, unless we are interested or surpised. Unable to sleep a few nights ago, I switched on the radio to Music Deli an Aussie music program on ABC Radio National. I listened to 'wide-awake' music by the exciting French group Genticorum. With their final song, La belle en Vous Aimant, the leader said this is a French love song about cooking small rodents, or a culinary love song!!!!! Now I don't speak French, but the incongruity of what was said demanded my attention. A love song about cooking small rodents. Say what??? Call me unusual, but I lept... News - Latest Mon, 05 Jan 2009 16:27:06 +0100 http://brianjames.com.au/ducks-don-t-need-satellites.-the-art-of-making-an-impression.html Whether you want to publicize an event, a product, your business or yourself, you should aim to make an immediate and lasting impression. Remember, the media is looking for someone or something that stands out. Like Aussie singer Kate Miller Heidke. You could learn a lot from her! News - Latest Mon, 19 May 2008 20:51:06 +0100 http://brianjames.com.au/tell-people-why-you-are-special.html Melbourne wood craftsman John Najjar uses beautiful old timber to make furniture. Some of his magnificent 'rectory' tables are well over $5000! Visitors to his factory/showroom have to pass stacks of old timber John has collected from all over Australia. Most of the timber looks old and worse for wear, but to John every piece is a rough diamond waiting to be discovered and transformed. When I spoke with John on a rainy Saturday morning his passion for wood or timber was infectious. He's a big bear of a man and excited about every piece of timber he collects and the finished product. John... News - Latest Sun, 30 Mar 2008 14:11:31 +0100 http://brianjames.com.au/thrillionaire-and-the-power-of-memorable-words.html You want your product or service or client to be memorable in the minds of the media and the public. Nik Halik is an extraordinary young multi millionaire adventurer and entrepreneur. He's been to the edge of Space; he's dived the Titanic; he chases tornadoes and been chased by bulls. He has an international property portfolio and is a world renowned financial strategist and empowering speaker and former rock star, BUT, how to you describe him in one word? How about inventing one? I came up with :Thrillionaire . I know you've worked it out - thrill seeking millionaire!~ The Media loved it and ran numerous stories... News - Latest Sun, 27 Jan 2008 22:35:18 +0100 http://brianjames.com.au/how-the-happy-hooker-helped-with-publicity.html Sometimes when looking to attract the media to your 'product', it pays to examine the people who come across your path. Take Warren Wills, one of the world's great musical directors, but little known in Australia. Warren was a piano prodigy in Melbourne and left for the UK over 20 years ago in his teens to follow his huge dreams on the world stage. The multi talented performer/composer/director and raconteur has since carved out a successful career in Europe, the US, and Asia, but rarely comes home. However Warren wants to stage a solo show in Melbourne mid 2008. The challenge? How to raise his profile... News - Latest Sun, 06 Jan 2008 15:02:00 +0100