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How Your Story will help you attract the Media |
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Written by Brian James
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Bill McIntosh heads Torus, one of the world's most versatile video
and computer games companies. It's based in Melbourne,
Australia. Nothing earth shattering yet about Bill or Torus.
Last year Torus won the Governor of Victoria's Export Award.
100% of the company's output is exported.
Hidden in my approach to the media about Bill were some
inconsequential facts about his life that attracted the media's
attention. Here's what they were.
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How BIG BREASTS got HUGE publicity exposure |
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Written by Brian James
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 Beckie Williams was angry when she found out that
big breasted women were being charged more for
DD bra sizes and larger at Marks and Spencer UK
department store, so she did something about it
and made news world wide. Here's what she did.
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From Pro Tennis Coach to 'Love' Coach |
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Written by Brian James
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 Emma Doyle toured the world as a pro tennis coach
mixing with superstars from Miami to Mexico,
Madrid to Monaco and everywhere in between, but
she wanted a change and a new career.
The media loved her new idea. Here's why.
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