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Ducks don't need satellites. The art of making an impression |
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Written by Brian James
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Whether you want to publicize an event, a product, your business
or yourself, you should aim to make an immediate and lasting
impression. Remember, the media is looking for someone or
something that stands out. Like Aussie singer Kate Miller Heidke.
You could learn a lot from her!
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Tell People Why You are Special |
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Written by Brian James
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Melbourne wood craftsman John Najjar uses beautiful old timber to make furniture.
Some of his magnificent 'rectory' tables are well over $5000!
Visitors to his factory/showroom have to pass stacks of old timber John has collected
from all over Australia.
Most of the timber looks old and worse for wear, but to John every piece is a rough
diamond waiting to be discovered and transformed.
When I spoke with John on a rainy Saturday morning his passion for wood or timber
was infectious.
He's a big bear of a man and excited about every piece of timber he collects and
the finished product.
John took me into his factory amongst all the machinery and work in progress.
I know nothing about timber or the process and I became fascinated as he enthused
about the painstaking journey from old plank to beautiful tabletop or cabinet or door or
shelving.
The challenge for John is that some people don't appreciate the value or why his
finished 'works of art' are thousands of dollars.
He needs to tell people, like he told me, about what makes him so good or his furniture
so special. It's the same for everyone who is looking for publicity or thinking about
marketing to get their point of difference across.
Here's what I suggest to John Najjar from Hammerwood Woodworx in Brunswick (Melbourne).
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"Thrillionaire" and The Power of Memorable WORDS |
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Written by Brian James
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You want your product or service or client to be memorable
in the minds of the media and the public.
Nik Halik is an extraordinary young multi millionaire adventurer and
entrepreneur. He's been to the edge of Space; he's dived the Titanic;
he chases tornadoes and been chased by bulls.
He has an international property portfolio and is a world renowned
financial strategist and empowering speaker and former rock star,
BUT, how to you describe him in one word?
How about inventing one? I came up with :Thrillionaire".
I know you've worked it out - thrill seeking millionaire!~
The Media loved it and ran numerous stories on his exploits.
It's the title of Nik's new book, to be released soon.
Perhaps what you do is worthy of inventing a word or two.
The Power of using memorable words or phrases is beautifully
illustrated in the US Primary elections, George Bush's speeches
and general US commentary
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